Win With Weather.
Betting in football is all about getting an edge on other bettors. But while scouting injury reports, analyzing team tweets, and listening to podcasts about betting lines, people are missing out on one crucial advantage right in front of their noses: the weather.
Factors like temperature, wind chill, and precipitation affect every play in ways that fans betting on the game don’t even think about.
Introducing… AccuWeather Front Row Forecast—Win With Weather.
Front Row Forecast
Accuweather
THE APPLICATION
We’ll create an app that highlights how weather affects gameplay, player performance, and your chances of winning.
Users will receive push notifications with live game updates and betting tips throughout the entire game, keeping them one step ahead on every play.
OUT OF HOME
We’ll create response billboards that engage with existing brand ads, seamlessly bringing AccuWeather’s Front Row Forecast and weather into the conversation.
SOCIAL
We'll deliver insights and advice on X, helping users leverage the weather to their advantage.
We’ll position AccuWeather as a brand that taps into the culture, driving conversations and creating meaningful interactions.
Take to TikTok with weather insights and betting tips so simple, even a kid could get it—but obviously they can’t bet (legal age and all that jazz…blah blah blah).
EXPERIENTIAL
Copywriter: Jordan Wissler
Art Director: Measu Bellay
When it comes to weather, you’ve got to feel it to get its full impact. We’re taking over NFL stadium tailgates to recreate the wildest weather from past seasons. Ever wonder what it’s like in Miami when it’s triple digits with humidity? Or in Buffalo during a snowstorm—here comes a dart from Josh Allen and your hands are numb. What’s kicking a field goal in Chicago with 25 mph crosswinds like? They don’t call it the Windy City for nothing. Fans can take on challenges before the real games and bet on themselves. Winners get cash and bonuses for the AccuWeather Front Row Forecast platform.
VIDEO GAME INTEGREATION
Experience football history's most legendary weather moments with the AccuWeather Expansion Pack for Madden 25, featuring meticulously recreated conditions from iconic games like the 1934 "Sneakers Game" Championship. We’ll test players skills against mother nature as you battle through historically accurate blizzards, mud bowls, and arctic conditions that challenged the NFL's greatest players across nine decades.
