KIDSCASTERS
Spotify
We need to create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks. In 2021, over 61% of parents in the United States said that their children listen to audiobooks. Let’s turn Spotify Audiobooks into an innovative avenue for children to practice their reading.
OOH
SOCIAL
Our Tik Tok campaign will allow kids practicing their reading to also audition to be our next Kid Narrator with #SpotifyKidCast!
EXECUTION
We’ll create a KidCaster section on Spotify Audiobooks for children. It will have features that allow children the ability to read along to books, and record themselves doing so. These recordings will be kept in a reading Time Capsule, allowing them to see their progress over time.
