Liquid Death
Forever Yours, Forever Earth’s.
Liquid Death needs to come up with a PR moment that highlights their anti-plastic, anti-pollution and pro-Earth stance.
Many landfills are filled with one-time use plastics. Many of these plastics can take up to 1000 years to degrade. Let’s create a satirical Valentine’s Day Gift line to shed light on plastic’s harmful inability to break down.
OOH
SOCIAL
We’ll make sure no one is left behind on Valentine’s day. We’ll utilize Twitter, Instagram and Tik Tok to send forever bouquets to those who didn’t get their dream Valentine’s Day gift.
THE PRODUCTS
New York City
Flower Stand Takeover
Starting the week before Valentine’s Day, we will take over a New York City flower stand, replacing all the real flowers with our Plastic Bottle Rose Bouquets.
