SADCAST
Accuweather
How do we use data to get people to think of Accuweather as the go-to weather app? Over 40% of the population experiencing mood changes during rainy, cool and darker weather. With this in mind, let’s create bridges between weather and the human response to inclement weather.
SUN BOOTHS
We'll transform old bus stops and phone booths into mood-boosting light therapy spots. We'll focus on cities where SAD hits hardest.
OOH
APP INTEGRATIONS
We'll add a section to Accuweather's app where consumers can tell us how they’re feeling.
We'll help them find nearby Sunbooths, try some light therapy at home, or remind them to catch some fresh air and sunlight.
We'll also mix sounds from our weather radars with tunes that match their mood. People will get to enjoy nature's soundtrack alongside some mood-lifting beats with our custom playlists available on Spotify and Apple Music.
